BEST PRACTICE: Use peer pressure to drive down costs for services where consumption behaviors influence end costs (e.g. travel, hotels, car rentals, etc.) |
Driving down costs by ‘coaxing’ voluntary behavior change. Anyone who survived the social pressure cooker of high school knows about the power of peer pressure.
For purchasing professionals trying to drive down cost, the good news is that peer pressure can have the same impact in corporate corridors as it did in the blackboard jungle.