The paper sourcing and use policy recognizes the urgency of addressing deforestation, especially in Indonesia and means they will be eliminating paper connected to the destruction of endangered forests and animals.
It is also interesting that this policy highlights the role of global supply chains in achieving a company’s environmental objectives. The policy was to a large extent a result of an analysis in 2010 which showed rainforest fibre in some of Disney‘s publications.
This was traced to Indonesia where the pulp and paper industry is one of the main drivers of the estimated 2.5 million acres of rainforest cut down per year there. Disney’s commitment will have a particularly important impact in Indonesia, the primary place where tropical rainforests are still being cut down for paper.
This new commitment also shows the business implications of a company following up on sustainability objectives in its supply chain. Disney will not be sourcing from controversial paper giants Asia Pulp and Paper (APP) and Asia Pacific Resources International Holdings (APRIL). APP is reportedly the third largest paper company in the world.