Walt Disney CompanyDisney has made a new commitment to ensure the Company’s operations and those of its licensees minimize their consumption of paper and maximize their use of recycled content.

The paper sourcing and use policy recognizes the urgency of addressing deforestation, especially in Indonesia and means they will be eliminating paper connected to the destruction of endangered forests and animals.

It is also interesting that this policy highlights the role of global supply chains in achieving a company’s environmental objectives. The policy was to a large extent a result of an analysis in 2010 which showed rainforest fibre in some of Disney‘s publications.

This was traced to Indonesia where the pulp and paper industry is one of the main drivers of the estimated 2.5 million acres of rainforest cut down per year there. Disney’s commitment will have a particularly important impact in Indonesia, the primary place where tropical rainforests are still being cut down for paper.

This new commitment also shows the business implications of a company following up on sustainability objectives in its supply chain. Disney will not be sourcing from controversial paper giants Asia Pulp and Paper (APP) and Asia Pacific Resources International Holdings (APRIL). APP is reportedly the third largest paper company in the world.

 

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Tom Bowers

Tom is an environmental and life cycle analyst and a supply-management advocate. He believes that Purchasers are in a great position to deliver sustainability goals and objectives for all types of organization. He has worked for over 10 years in Policy and Research in government, the 3rd sector and private sector. More importantly, he has a wealth of ideas to share with the supply chain profession.

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